First reported by the AJC’s Chris Vivlamore and later announced by the team, the Hawks have agreed to a new TV deal with FOX Sports that starts with the 2015-16 season.
From the team’s press release:
FOX Sports South and SportSouth senior vice president and general manager Jeff Genthner, and Atlanta Hawks CEO Steve Koonin, today announced a new long-term television rights agreement. The new agreement goes into effect with the 2015-16 NBA season. Financial terms were not disclosed.
Under the new agreement, SportSouth – a FOX Sports regional network – will remain the exclusive regional television partner of the Atlanta Hawks and will produce all locally-available regular season games not exclusively selected by a national network. The regional network will also televise three preseason games, select Hawks Playoff games and produce 10 hours of Hawks-themed original programming each season.
“We are excited to extend our partnership with SportSouth and build off the record-setting ratings that we established during our thrilling playoff series last season,” Koonin said. “The broadcast of live sports is crucial to our business and we are fortunate to have a great partner with such a large footprint to grow our fan base.”
This is exciting news for the team and solves a problem that the HawksHoop team has been rather adamant about. The best way to reach your fans is to televise as many games as you can and the Hawks had not been doing that the past several seasons. Shout out to Hawks CEO Steve Koonin for trying to do as much as possible to engage the Atlanta fan base.
I have great news. We have signed a new deal w/ @FOXSportsSouth to air ALL 82 games, 3 preseason & more Hawks content. Our fans deserve it!
— Steve Koonin (@SteveKoonin) October 30, 2014